Many mistake packaging for just fancy design that wraps around a product. Many more think that it’s something that merely contains and protects the contents inside. But the more aware of us understand that packaging isn’t just a functional need, it’s a psychological one as well. It’s the medium that communicates with the user (prospect buyer) even before they actually try out the product. Which is another reason why it needs to be top-notch in the larger (and smaller) scheme of things.
But how do things play out when the task at hand is to create Packaging Design for paints manufacturer? How does one do justice to the packaging of a brand that sells colours? And how does one create the connect between the packaging and the product in concern viz. paints?
Understanding What a Brand Is Really Selling
Colours play a crucial role in the human life. Recall the times when we could only watch movies in black and white. When the first colour films were introduced, they completely changed the way these experiences were perceived. They added depth and quality to the narration, thereby transforming it. They make the human life more immersive.
Going by this concept, our client in concern, Ambekar Paints is selling more than just paints. It’s offering the immersiveness in the space. It’s offering the emotions that those colours invoke in the minds of the people who live inside those walls.
Its value proposition is not merely the paint. It’s the feeling of exploring and living inside a space that’s lively, colourful, and adds depth to one’s life.
Ambekar Paints - Connecting the Product and the Emotion
For the packaging design, we started with the emotion of the brand – liveliness and expression through colours. The idea of colours that don’t just beautify your space, but also protect it from the elements. And more so, add to its function. And we combined that with the different dimensions these paints work in – inside and out.
Ambekar Paints create products such as primers and emulsion for both interior and exterior surfaces. The scope of their products extends across the space, covering both the inside and out. This positions them as a one-stop brand that’ll take care of the entire structure. A brand that exists in a full circle, rather than force its users to find something else for aspects it doesn’t cover. This establishes reliability. The same emotions conveyed through the design of the packaging. The elements on the packaging include structures such as a small house, fort walls, and buildings. This is consistent with the widely-encompassing scope that products from Ambekar Paints have.
Another interesting and noteworthy element is the picturisation of the man as painter. While most paint manufacturers have buildings or features of their product on their packaging, this is a different stance. It puts the human element on the packaging. The photo of a confident, strong, and happy man, holding a paint roller, with his finger pointing at “Premium Quality Range”. It’s symbolic and positively reinforces the value offering.
Last and most importantly, the colour palette is strong yet elegant, great to look at, and a bit on the offbeat side of the spectrum. The colours tell the same thing about the brand, which is based in confidence, utmost quality, and finesse.
Packaging Design - Reading Between the Lines
With Ambekar Paints, we had the opportunity to reinforce a simple fact – a brand doesn’t merely sell the product. It sells and offers the emotion and the value. That’s what it banks on when trying to draft the communication it chooses to send to its users. That’s what defines the entire persona of the brand. And that’s precisely the thing that gets extended across the packaging.
This in turn gives the brand a chance to tell their story and their values to the user. A chance that ultimately led to significant boost in the sales of their paints and their recognition in the market.
In view of the work done for the brand, the director Mr. Prashant even wrote the following letter of appreciation for us:
Would you like your product packaging to tell your brand’s great story?
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