McDonald’s The yellow coloured 'M’ of the brand’s logo Design symbolizes hope and raw energy (sunshine) of its target customers that is the young people. Versace Featuring the head of an ancient Greek figure – Medusa, Versace’s logo symbolizes that the company’s products are classic and timeless. Apple Apple’s killer logo ...

Merchandising and branding are the most overlooked yet super impactful tools of a retailer. These days, most of the retailers (be it online or offline) use more or less the same tactics to sell their products or services. So what sets the top retailers apart from the rest? It is how they do their branding ...

Packaging designing has come a long way over the years. Whether it’s coffee cups from Starbucks, or burger boxes from Burger King, you can find various kinds of packaging everywhere. Yet designing it is a task that requires meticulous planning and execution.   After all, it is more than just decoration, it is a ...

The recent times have seen a transition in the way offices are designed. Now, there just aren’t many takers for a boring gray cubicle jungle with dull walls! Modern-day office spaces are no longer just a functional place of business. Ask a knowledgeable brand consultant and they’ll tell you that the offices are ...

At a very basic level, the best way to get someone to buy your product is to make sure that they see it. The goal of content design is to engage. Engagement is essential to develop a bond and win the loyalty of your customers. Finally, leading them to recommend your brand to others in ...