McDonald’s The yellow coloured 'M’ of the brand’s logo Design symbolizes hope and raw energy (sunshine) of its target customers that is the young people. Versace Featuring the head of an ancient Greek figure – Medusa, Versace’s logo symbolizes that the company’s products are classic and timeless. Apple Apple’s killer logo ...
Merchandising and branding are the most overlooked yet super impactful tools of a retailer. These days, most of the retailers (be it online or offline) use more or less the same tactics to sell their products or services. So what sets the top retailers apart from the rest? It is how they do their branding ...
Packaging designing has come a long way over the years. Whether it’s coffee cups from Starbucks, or burger boxes from Burger King, you can find various kinds of packaging everywhere. Yet designing it is a task that requires meticulous planning and execution. After all, it is more than just decoration, it is a ...
How to Design Office Spaces That Express Your Brand?
The recent times have seen a transition in the way offices are designed. Now, there just aren’t many takers for a boring gray cubicle jungle with dull walls! Modern-day office spaces are no longer just a functional place of business. Ask a knowledgeable brand consultant and they’ll tell you that the offices are ...
Color Psychology – How Colors Influence and Effect Us
Color is referred to as the by-product of the spectrum of light (as it’s reflected or absorbed) as recognized and processed by both the human eye and the brain. We are surrounded by it every moment of every day. And it would not be an exaggeration to say that our lives would be so ...