McDonald’s The yellow coloured 'M’ of the brand’s logo Design symbolizes hope and raw energy (sunshine) of its target customers that is the young people. Versace Featuring the head of an ancient Greek figure – Medusa, Versace’s logo symbolizes that the company’s products are classic and timeless. Apple Apple’s killer logo ...
How to Design Office Spaces That Express Your Brand?
The recent times have seen a transition in the way offices are designed. Now, there just aren’t many takers for a boring gray cubicle jungle with dull walls! Modern-day office spaces are no longer just a functional place of business. Ask a knowledgeable brand consultant and they’ll tell you that the offices are ...
Understanding How Design Shapes Consumer Interactions
At a very basic level, the best way to get someone to buy your product is to make sure that they see it. The goal of content design is to engage. Engagement is essential to develop a bond and win the loyalty of your customers. Finally, leading them to recommend your brand to others in ...
From the time we started reading and writing, stationery has played a major role in our lives. The fascination with getting a new set of pencils, erasers, and notebooks every year is something most of us can relate with. As we progress in our lives, the kind of stationery we use for our tasks evolves, ...
Every brand needs an identity to flourish. A personality that defines what the brand does, who does it cater to, and why anyone should invest in it. And do you know the smallest unit that can pretty much sum up a brand for anyone? Its logo. The simplest element of its identity. There’s a ...