We Humans love visuals. We tend to cultivate a taste and liking towards different kinds of designs in our lives. From TVs and mobiles, cars and motorcycles, to even the food packages we munch our wafers out of. It is a no-brainer that design and form complement function too often, if not rule it throughout.
But contrary to what many people think, designing something great isn’t just a question of creativity. Agreed, having a great imagination and power of conceptualization help. But even for the more creative ones out of us, there exist 4 principles that govern designs. 4 tangible markers that when followed can help us great designs that aren’t just good, but significantly better than the rest.
The 4Cs of Design - Setting Apart the Great
The 4Cs principles of design are:
“What is my message and how do I convey it?”
Communication helps you encapsulate your message and vision concerning your brand and its product/service. And then, it helps you reach the relevant people and talk about this message. Understand that it isn’t just about how you reach your audience. But also about inciting and invoking a conversation with them. A conversation that’s two way and helps both of you in communicating with each other.
As they say, “your design talks to your audience”.
“In which situation of life is my product or service being utilized by the consumer?”
Understanding the context of your products’ usefulness to your consumer is crucial. It helps you design with appropriate considerations of situations. It helps you gauge how and when your product/service will solve the consumer’s problem.
Understanding this requires not just foresight and knowledge about the client, but empathy.
“Is my design and message clear enough?”
Humans tend to gravitate towards sophistication and complexity. We tend to like approaches that look great, even though they may cost us more and might be harder for your consumer’s experience. Therefore, it’s important here to have an objective outlook and sift out the clutter and unnecessary elements from the mix.
Once you’ve removed the unnecessary stuff and elements, the things that remain are the things that represent your product in the best manner possible.
“Is my story and communication consistent or not?”
People like the concept of surprises. And yet, given the choice of sticking by something, they’ll hold on, because we like set patterns. Consistency in terms of our design helps us by extending our identity across our appearances. This is done so that everywhere and anywhere we interact and come across our consumer, they recognize us at first glance.
When this happens, they feel confident, because they are interacting with someone they know and like. And that someone is talking about the same stuff, values and ideas that they always talk about. Stuff that the consumer admires them. Stuff that the two resonate about.
Can the 4Cs Principles of Design be Executed Everywhere?
Pretty much yes. The basic understanding of the 4Cs can help us decide what’s the stance we’re looking to take with our design. Stance that determines and influences:
- What and how we’re communicating.
- Do so in the right mood or context.
- Make it as clear as possible.
- Keep the message and tone consistent.
Still, there will be times when simply understanding the 4Cs and putting 2 and 2 together won’t suffice. It is then that you can leverage the expertise of design experts like us.
With 5 years of experience in creating not just designs but entire brand identities, we know what clicks with the audience. We know what works, and what doesn’t.
We can help.