Every industry has its own nuances and different ways of working. While some may rely on video content to create an impact on their buyers, some still rely on the good old brochures. That said, brochures are relevant right from bus coach building companies to those that build tiny things like memory cards.
In the battle of brochures, what makes one better than the other?
The content and broadly, the brochure design. The shapes, sizes, and types of brochure may change. But, a well designed brochure does save the day for the brand.
Today, let’s go over some points that establish the importance of brochure design for a company.
What Good Does a Well Designed Brochure Do for You?
Grabs and captures the reader’s attention
You could have the best content written for your brochure. Content that will make the buyer want to buy into your brand and products the minute they read your brochure.
But, all this won’t happen unless the buyer actually looks into and reads the brochure. Something that’ll only happen if the brochure design is:
- Interesting and attractive
- Striking – be it unconventionally shaped, minimalistic, colourful, or bright
So, brochure design is rather important because it grabs the buyer’s attention and make them read the brochure. Of course, there are different types of brochures, designed to work best in different scenarios.
Delivers information clearly, concisely, and in a logical flow
Once the buyer actually looks into the brochure, the layout and presentation of the brochure takes charge. The brochure is supposed to deliver information about the company, its competency/product, and brief the buyer about the products. Buyers are usually pressed for time, so the quicker and the more effectively the information is passed to the buyer, the better.
Not to forget, the information has to be in a logical flow. You never start a conversation with a new person by asking what they ate for lunch yesterday. Neither should your brochure. Say hello, ask them their well-being, establish rapport, and exhibit your work.
Make a rock solid impression and establish reliability
There’s something about well-groomed people that makes us pay attention to them and their prospects. The same is with brochures. A well-designed brochure creates a positive and confident impact on the buyer. It makes the buyer think, “hey, this business has its stuff and products figured out right”. Also, conveying all the necessary information satisfies the buyer. They get to know what they want to know.
Remember: not too much, not too little. Just the right amount. And it will establish a great impression for your brand in front of the buyer. Another thing that different types of brochures achieve well for different use cases.
Influence towards the desired action/impact
What is it that makes us trust our friends/advisors and not strangers?
We rely on our friends/advisors to know better. A well-designed brochure, since it establishes that rapport and reliability in the mind of the buyer, works similarly. Once you have established that rapport and a great impression, you can guide the buyer towards the action you want them to take.
Call you for enquiry? You got it.
Visit your website? Check!
A well-designed brochure speaks. And when it does, your buyer actually listens. That is how important great brochure design is.
How to Get the Brochure Design Right?
Now that we’ve established the importance of the brochure design, here comes the tricky part.
How do you nail the brochure design?
There’s a comprehensive approach that goes into getting the brochure design right. Approach that we shall cover at length in a separate blog post.
What Can I Do About It Right Now?
Alternatively, you can consult a professional design experts like us. We have experience in creating professional and great looking brochures for our clients. Brochures that help them communicate better with their buyers and boost their sales.