When it comes to starting a new business/brand or reinventing an old one, handful of challenges and questions await us. And amongst them, one that can truly overwhelm you is:
“How should the logo look?”
We know that the nervousness associated with this question is real. So, let’s try to answer it by understanding our options when it comes to the type of logo designs.
What Are the Different Types of Logo Designs
The types of logo designs can be broadly segregated into three categories:
These types of logos involve the use of text to represent a brand. Further, these are of two subtypes:
This type of logo design condenses the name of brands and businesses (often lengthier ones) into short forms. As a result, the lettermark logo comprises of a few chosen letters, which are in most cases, the initials of the actual business’ name.
Notable examples are: HP – Hewlett Packard and CNN – Cable News Network.
This type of logo design uses the name of the brand/business as the logo and works best when the name is uncommon/unique and distinct. When this distinct name is combined with good typography, great wordmark logos are created.
This type of logo design generally focuses on the imagery and symbols in the logo instead of the words that go into it. These are further of 2 sub-types:
Also called the logo symbol or brand mark, this is usually an icon. The idea here is for the brand to be represented solely by that mark or symbol. This is especially useful for companies that have an established presence such as Instagram and DMRC (Delhi Metro Rail Corporation).
This type of logo design employs the use of abstract geometric forms to represent the business/brand. These result into rather effective logos because of two reasons:
- The entire brand and its philosophy can be condensed into a single figure. Ex: Nike’s iconic Swoosh represents movement.
- These types of type of logo design are rather unique and help create a unique identity for the brand.
This type of logo design uses a mascot or illustrated character to represent the brand. As time progresses and the brand gains traction and awareness, this mascot is almost single-handedly bring the business into people’s notice. Also, these work because they are either comedic or relatable.
Best examples of this are KFC’s Colonel Sanders and Michelin’s Bibendum.
This type of logo design simply combines different elements such as wordmark, lettermark, pictorial, abstract, mascot, et cetera. Usually, the text and the symbol/figure are stitched together someway to create a logo. These are effective by the virtue of creating something distinct and noticeable for the audience.
Emblems are in a way an extension of the combination type of logo design and actually employ a badge, crest, or seal to represent the brand. This type of logo design is characteristically:
- Traditional in appearance
- Strong and striking in impact
- Highly detailed
Finest example of this is the iconic Harley Davidson logo.
Which Type of Logo Design Is Best for Your Brand?
Depends. Ultimately, your logo is an extension of your brand and speaks on your behalf. So, your logo design should be consistent with what you wish to communicate and how. Remember: getting it right the first time will save you a great deal of trouble later.
If you are starting your own business and are having a tough time figuring out a logo, we can help. Saypan Communications has experience in creating brand identities and logos that tell the stories of their brands loud and clear.