Do you know the smallest unit that universally represents your brand or business?
Many consider a brand’s product as the sole king. That is definitely not the case. The perception towards your brand plays an equally bigger role in deciding its success or failure. And the design stance your brand takes contributes towards that perception. Therefore, it’s important to get your design right. And it all begins from your logo.
With convenience services like online logo makers, you might want to take a shot at designing your brand’s logo yourself. Well, the question is how do we make a great logo design?
Let’s go through some key considerations right away.
Key Considerations for Making a Great Logo Design
Rule 1: Keep It Simple, Silly
The first and foremost thing is to create logos that are simple. Flashy designs can catch eyeballs, but it’s simplicity that nails the home run! Simple shapes, use of one or two colours, custom fonts (explained in point 3), and clear and crisp communication. That’s what your logo should aspire to do.
If your audience can understand your brand at the first glance of the logo, it’s a victory!
Understand the Brand and Its Aspects
It’s important to understand
- What the brand does
- What is its underlying philosophy
- What problem does it solve for its customers
- What is its personality – is it goofy or serious or youthful or what?
- Who are its target audience?
Understanding these vital details will help you create a design that reflects what the brand is about, what is its cornerstone, who does it aim to serve and connect with, and what should it sound and look like.
Need examples? Look at Nike’s ‘Swoosh’, a mark of motion and speed. It resonates well with young audience and is inspirational.
Once you crack this, it’s pretty much a task of converting these aspects into design.
Be Picky with Your Colours and Fonts
Every colour tells a different story. Blue represents stability. Orange, energy. Passion and excitement are often represented by red. So, choose a colour that goes with what your brand is trying to communicate.
Now, when it comes to font, the key is again to choose a font that goes well with your brand’s personality. News channels are often represented by strong textual fonts. A food brand may take a funky take or a more laid back one (amongst others) depending on the setting and cuisine they are serving. With the advent of different online logo maker services, you can try and see which colours and fonts go with your brand the best.
Select the Right Logo Type
Depending upon your brand, its name, its tonality, and the presence (or absence) of an ambassador, choose the right logo type. If your brand’s name is long (example: Cable News Network, long for CNN), the ideal logo type would be Monogram. On the other hand, if your brand has a mascot (say, a dog named ‘Pablo’ for a dog food chain), the Mascot type would work best for you.
Confused which logo type would work the best for you? Read our post on the different types of logo designs.
Scalability and Extensibility
The best logos are the ones that can be scaled up or down without any loss in its appeal. The logo designs with the flexibility to be stretched into different sizes ensure that no matter where your logo goes, it looks great.
Also, extensibility is an important factor here. It is important that your logo can be extended across different mediums. The logo may be trimmed down or only a few elements of it displayed at different places. And yet, the design should be identifiable and still look great. That, is what makes a great logo design.
Making a Great Logo Come Alive
These are some of the decisive considerations for making a great logo design. Ultimately, it’s important for a brand to have a logo that does justice to its identity and dreams. A logo that can solely represent the company, its vision, and the work it does. And getting the logo design right is a task easier than done.
So, if you are a business owner struggling to make a great logo for your company, don’t fret. Online logo makers aren’t helping? No worry.
We are Pune’s premier design and communications agency and specialize in making logos for winning brands. Logos that don’t just represent their respective brands, but speak volumes of their success.