Brands have a great deal of responsibility on their shoulders. They aren’t just entities that sell products or services. They impart an experience to their customers. They solve certain business problems for their customers. They educate. And in doing so, they build an everlasting relationship with their customers. And therefore, it’s imperative for ...

Many mistake packaging for just fancy design that wraps around a product. Many more think that it’s something that merely contains and protects the contents inside. But the more aware of us understand that packaging isn’t just a functional need, it’s a psychological one as well. It’s the medium that communicates ...

Many consider brand a virtual and non-human entity that doesn’t need to have a character. It’s after all the representation of a business interest, right? Quite incorrect, actually. In today’s world, brands have become more human and organic than ever imagined. They have a life cycle, with the exception that once they ...

Let’s begin this post with one of the most clichéd statements ever - first impression is last impression . In case you are wondering why we chose to ditch every other possible approach in favour of this cliché - is because it’s true, period. Here’s an overwhelming fact: 95% of the products launched ...